Color of the Year 2025
For the 22nd year running, our Global Aesthetic Center – the color curators of AkzoNobel – hosted a trend forecast meeting to share insights into how our reactions to the world around us impact our color choices. In-house experts, international architects, designers and journalists identified a desire to make a joyful leap into the unknown, celebrate craftsmanship and be proud of who we are in 2025.
Embodying our hopes and dreams for the year ahead, True Joy’s on a mission to fill our homes with optimism and a splash of feel-good color. Used as a bold statement on a wall or as an accent on a well-loved piece of furniture, the color brings joy and optimism right into your living space. Let your imagination run wild by adding freeform shapes to your walls or paint your bedroom ceiling to waken up with the sun in your face. The choice is yours!
Three complementary color palettes accompany True Joy to allow you to mix and match your mood and design preferences to create a home that’s just as unique as you are. Just leap!
Invite True Joy™ into your life
Bold color story
This palette urges you to leave your comfort zone and inject adventure into your home with bright and uplifting colors.
Human color story
Feel grounded and in touch by using these earth tones as the perfect backdrop for fittings and furnishings crafted from natural materials.
Proud color story
Embrace your identity and create a home that reflects your unique heritage and personality with these rich shades.
“This year, there’s a growing sense across the world that life must be better elsewhere. In times like these, there’s a desire to break free, press reset and welcome in the new. True Joy is a pop of color that puts joy on your wall and a smile on your face. It’s created to inspire you to just leap out of your comfort zone, go for it and feel confident in doing so.”
-Heleen van Gent, Creative Director of AkzoNobel’s Global Aesthetic Center
