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Media release
AkzoNobel becomes Official Supplier to the Tour de France
January 28, 2021
AkzoNobel (AKZA; AKZOY) has teamed up with one of the world’s most colorful sporting events by becoming Official Supplier to the Tour de France.
The strategic three-year partnership will see the company offer support through its extensive portfolio of pace-setting brands, as well as creating opportunities to engage in projects with local communities.
“AkzoNobel and the Tour de France is an irresistible combination,” explains AkzoNobel CEO, Thierry Vanlancker. “Both organizations share an exciting and proud history, where passion and sustainable performance meets innovation and tradition.
“The race is all about teamwork, expertise and human endeavor; attributes that strongly resonate with AkzoNobel, our pioneering spirit and our commitment to being a frontrunner.”
Photo credit A.S.O./Alex Broadway
He adds that as well as helping AkzoNobel to engage with both new and existing audiences and customers, the partnership will also offer opportunities to make a difference to communities across France.
“We’re always looking for ways to make a positive social impact through the transformative power of paint and this partnership will open up some wonderful opportunities,” continues Vanlancker. “We’re looking forward to getting started and are excited to be part of such a prestigious event which is so well loved around the world.”
About AkzoNobel
We’ve been pioneering a world of possibilities to bring surfaces to life for well over 200 years. As experts in making coatings, there’s a good chance you’re only ever a few meters away from one of our products. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from the most sustainable paints company, which has been inventing the future for more than two centuries.
